Sunday, November 22, 2009

Go to Class at Stanford With the Help of Apple

Ever since the success of the Apple iPhone and their apps, Apple has surreptitiously started a program that universities can apply to that will give them license to teach an iPhone app making class. An article from USAToday. com, says that many universities are participating in this Apple program, but remain unknown because Apple will not comment. Two known universities to have the class are Stanford and NJIT. The Stanford app making class is the most famous of the two universities not only because two Apple engineers are the professors, but also because their classes are being videotaped and uploaded to iTunes, available free to view on iTunes. To look at this from a marketing standpoint, this is a brilliant move by Apple. This class is a low cost advertisement for the iPhone and its apps. Those who take the class will generate buzz, a free and most efficient way to advertise, on their campus. Apple, whether out of the goodness of their hearts or the minds of their marketers, are helping out college students and possible future entrepreneurs by teaching them how to make an app and giving them the opportunity to make money from those apps. If you are on iTunes U look up Stanford University: iPhone Application Programming.

USA Today article on iPhone app making courses:
http://www.usatoday.com/news/education/2009-07-20-iphoneapps_N.htm


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